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Founded in 2009, Ivy Asset Group, LLC is an alternative investment firm with a focus on structured credit solutions across the capital stack.

Ivy executives have extensive management experience in leveraged lending, investment banking, operations, financing, and consulting. Since inception, the firm has successfully deployed over $400M of debt capital into transactions ranging from ~$2M-$70M.

Ivy deploys capital among three analogous strategies: consumer loan portfolios, auto finance, and corporate credit. The firm has a history of delivering consistent returns through changing business cycles by way of its flexible multi-strategy approach, therefore providing their investors with compelling risk adjusted returns for a decade. Throughout its history, Ivy has become a trusted lender for operating businesses by providing tailored credit solutions outside of the traditional banking model. Internally, the firm has developed a stringent approach to underwriting and investing, utilizing its access to private and institutional capital.

Managing Partners

JOHN C.  HOOFF, III

JOHN C. HOOFF, III

JOHN C. HOOFF, JR.

JOHN C. HOOFF, JR.

Management Team

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Jay Williamson

SVP, Finance and Credit

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Jennifer Widincamp

Controller

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Jennie O’Reilly

Investor Relations and Marketing Manager

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BILL BEERY

Director of Institutional Sales

“People acting together as a group can accomplish things which no individual acting alone could ever hope to bring about.”
– Franklin D. Roosevelt