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FOUNDED IN 2009, IVY ASSET GROUP IS A PRIVATE CREDIT MANAGER WITH A PROVEN TRACK RECORD AND FOCUS ON DIRECT LENDING SOLUTIONS ACROSS THE CAPITAL STACK.

Since inception, the firm has successfully deployed over $1.3B of debt capital to clients in the United States and Canada. Ivy has successfully established ourselves in the private credit niche with transactions traditionally ranging from ~$1M - $20M. Our executive teams extensive experience and relationships in the industry allows for proprietary deal flow creating a diverse investment portfolio with a healthy pipeline.

Ivy has a history of delivering consistent returns through changing business cycles by way of its flexible multi-strategy approach, therefore providing their investors with compelling risk adjusted returns for more than a decade. Throughout its history, Ivy has become a trusted lender for operating businesses by providing tailored credit solutions outside of the traditional banking model. Internally, the firm has developed a stringent approach to underwriting and investing, leveraging our strength in private wealth channels and providing institutional-quality solutions to meet the growing market demand for access to private investments.

Managing Partners

JOHN C.  HOOFF

JOHN C. HOOFF

JOHN C. HOOFF, JR.

JOHN C. HOOFF, JR.

Management Team

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MASON POPE

Principal & Advisor

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Brian Pavlock

Chief Financial Officer

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Marvin Fentress

General Counsel

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BILL BEERY

Business Development

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Mike Maguire

Business Development

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Nathalie Jacson

Controller

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George Phillips

Risk and Credit

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Jennie O’Reilly

Investor Relations and Marketing

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Brody Haley

Senior Financial Analyst

“People acting together as a group can accomplish things which no individual acting alone could ever hope to bring about.”
– Franklin D. Roosevelt