About Us – Old

Founded in 2009, Ivy Asset Group is a private credit manager with a proven track record
and focus on direct lending solutions.

Since inception, the firm has successfully deployed over $1.4B of debt capital to corporate borrowers in the United States and Canada, with transactions traditionally ranging from ~$3 – $30MM. By providing tailored credit solutions outside of the traditional banking model, Ivy has
established itself as a trusted lender for operating businesses. Our executive teams extensive experience and relationships in the industry allows for proprietary deal flow creating a diverse investment portfolio with strong asset coverage.

For over a decade, Ivy’s flexible credit strategy has provided investors with consistent risk-adjusted returns. The firm’s multidisciplinary approach to underwriting and investing, leverages our strength in private wealth channels and provides institutional-quality solutions to meet the growing market demand for access to private credit diversification.

MANAGING PARTNERS

JOHN C. HOOFF

Managing Partner

JOHN C. HOOFF, SR.

General Partner

MANAGEMENT TEAM

Marvin Fentress

General Counsel

George Phillips

Director of Risk & Credit, Co Portfolio Manager

Matt Taylor

Director of Investments

Eric Slover

Director of Capital Markets

Zach Lee

Senior Associate

Brody Haley

Senior Financial Analyst

Brian Pavlock

Chief Financial Officer

Nathalie Jacson

Controller

Marcos Lembo

Senior Accountant

Gilliam King

Staff Accountant

Max Drugge

Financial Analyst

BILL BEERY

SVP, Business Development

“People acting together as a group can accomplish things which no individual acting alone could ever hope to bring about”

-Franklin D. Roosevelt