About Us

Founded in 2009, Ivy Asset Group is a private credit manager with a proven track record
and focus on direct lending solutions.

Since inception, the firm has successfully deployed over $1.4B of debt capital to corporate borrowers in the United States and Canada, with transactions traditionally ranging from ~$3 – $30MM. By providing tailored credit solutions outside of the traditional banking model, Ivy has
established itself as a trusted lender for operating businesses. Our executive teams extensive experience and relationships in the industry allows for proprietary deal flow creating a diverse investment portfolio with strong asset coverage.

For over a decade, Ivy’s flexible credit strategy has provided investors with consistent risk-adjusted returns. The firm’s multidisciplinary approach to underwriting and investing, leverages our strength in private wealth channels and provides institutional-quality solutions to meet the growing market demand for access to private credit diversification.

MANAGING PARTNER

MANAGING PARTNER

JOHN C. HOOFF

Managing Partner

General Partner & General CounseL

JOHN C. HOOFF, SR.

General Partner

Marvin Fentress

General Counsel

Investments

George Phillips

Director of Risk & Credit, Co Portfolio Manager

Matt Taylor

Director of Investments

Eric Slover

Director of Capital Markets

Zach Lee

Senior Associate

Brody Haley

Senior Financial Analyst

Investor Relations & Operations

BILL BEERY

SVP, Business Development

Jennie O’Reilly

Director of Investor Relations & Marketing

Grace Bynum

Investor Relations Associate

Will Goldy

Business Development Associate

Finance & Accounting

Brian Pavlock

Chief Financial Officer

Nathalie Jacson

Controller

Marcos Lembo

Senior Accountant

Gilliam King

Staff Accountant

Max Drugge

Financial Analyst

Advisors

Frank Laura

Advisor

“People acting together as a group can accomplish things which no individual acting alone could ever hope to bring about”

-Franklin D. Roosevelt