JOHN HOOFF

JOHN C. HOOFF

Founder & CEO

Mr. Hooff is the founder and Chief Executive Officer of Ivy Asset Group and an experienced leader in credit and financial services. He serves on the firm’s Investment Committee and is responsible for sourcing new credit opportunities, portfolio management, and the development of Ivy’s credit strategies. Before founding Ivy, Mr. Hooff held operations and financial consulting roles at Breckenridge Capital, a boutique investment bank in Atlanta, and later consulted for TMX Finance, LLC during the restructuring of its senior debt facility. He has obtained the registrations necessary to become a FINRA-qualified Registered Representative (Series 7 and Series 63). He also holds the CCIM real estate designation, along with brokerage and sales licenses in five Mid-Atlantic states.

Mr. Hooff graduated from the Terry College of Business at the University of Georgia.